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In 2022, Lighthouse Public Affairs was engaged by STraffic, a foreign-based technology firm, as the company prepared to submit a competitive proposal for a major Bay Area Rapid Transit (BART) contract to modernize the agency’s fare gate infrastructure. Viewed as an underdog in a crowded field, STraffic turned to Lighthouse to help navigate the complexities of the local political, procurement, and public agency landscape. Lighthouse developed a strategic approach tailored to BART’s priorities, advising STraffic on optimal vendor partnerships and positioning the firm as a credible, value-driven contender. Through targeted introductions to BART leadership, relevant City of San Francisco officials, and other key stakeholders, Lighthouse helped establish trust and visibility at a critical moment in the procurement process.
A key component of the strategy involved aligning STraffic’s approach with BART’s equity and workforce values, including a clear understanding of diversity hiring requirements and the identification of local partners capable of delivering both technical and community-based outcomes. Lighthouse worked to ensure STraffic’s bid not only met contractual specifications but also demonstrated a commitment to regional goals around inclusion and public service. The result was a successful and unexpected contract award — a testament to the strength of the proposal, the clarity of its message, and the groundwork laid through strategic engagement. STraffic continues to operate under this contract, providing innovative transit solutions to one of the Bay Area’s most critical transportation systems.
