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Following a bomb threat impacting the Davis UnifiedSchool District, our team was brought in to support urgent and strategic crisiscommunications efforts. We worked quickly to identify key internal and externalstakeholders, assess the communications landscape, and ensure clear, consistentmessaging across all channels. We developed tailored messaging for a variety ofaudiences - including parents, staff, students, media, and local officials -while balancing transparency with public safety considerations. Our team playeda critical role in managing the district’s reputation during the crisis,facilitating timely media inquiries, and guiding leadership throughhigh-pressure communication moments. By providing ongoing counsel and messagealignment, we helped the district maintain public trust and navigate asensitive situation with clarity and confidence.