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Our teampartnered with GreenWaste to amplify its visibility and strengthen itsreputation through earned media across television, radio, and print. Bysecuring coverage in trusted outlets, we positioned the company as a communityleader and elevated awareness of its work statewide. Alongside these efforts, we provided in-depth media trainings forstaff and leadership teams across multiple facilities in California. Thesetrainings included on-camera practice, mock interviews, and real-time responsestrategies, giving participants the skills and confidence to communicateclearly and effectively in both proactive and crisis situations.
To ensure lasting impact, we collaborated closely with leadershipto develop robust internal and external communications plans. We also created atailored crisis communication strategy, providing GreenWaste with the tools andprotocols needed to be prepared and responsive should a crisis occur.
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