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Lighthouse Public Affairs is proud to support Shriners Children’s Northern California in its mission to provide world-class pediatric care and advance medical innovation. Our work with the hospital focuses on enhancing brand visibility, building strategic relationships, and increasing awareness of the institution’s impact both in Sacramento and around the globe. Through ongoing strategic counsel, Lighthouse helps position Shriners Children’s as a leader in pediatric healthcare and a vital community partner. We collaborate closely with hospital leadership to identify key opportunities for visibility, crafting thoughtful engagement strategies that resonate with high-level audiences.
A cornerstone of our work has been facilitating meaningful connections between the hospital and influential members of the Sacramento community, including legislative leaders, media representatives, and C-suite executives. To foster these relationships, we orchestrate a series of intimate, invitation-only dinners that provide hospital leadership a unique platform to share compelling stories about Shriners' groundbreaking care and global reach. These gatherings are carefully curated to encourage authentic dialogue and long-term relationship-building with individuals who can champion and support the hospital’s mission.
In addition to strategic stakeholder engagement, Lighthouse provided robust support for a recent high-impact event in which more than 300 Shriners from across the country toured the Northern California hospital. Our team led the coordination of this multi-day event, working hand-in-hand with hospital staff to identify activation opportunities, manage logistics, and ensure that each guest experienced the full scope of the hospital’s world-class care. These tours showcased the hospital’s advanced medical capabilities while reinforcing its deep commitment to compassionate, patient-centered service.
Our efforts also included securing earned media attention from a range of respected local and regional outlets. By crafting and pitching compelling narratives tied to both events and patient stories, we successfully garnered positive press coverage that elevated the hospital’s profile among key constituencies. These media placements helped reinforce Shriners Children’s Northern California’s reputation as not only a center of clinical excellence, but also a vital community resource with global impact.
Through this multi-faceted partnership, Lighthouse Public Affairs has helped Shriners Children’s Northern California expand its reach, deepen its community ties, and further its mission to improve the lives of children and families—locally and around the world.
