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Lighthouse played a pivotal role in navigating San Francisco’s complex entitlement process on behalf of Kilroy Realty’s redevelop of the historic Flower Mart site. In partnership with Kilroy, Lighthouse crafted a strategic communications and stakeholder engagement campaign, aligning city officials, neighborhood groups, and community leaders to the project’s vision. Specifically, Lighthouse built trust by showcasing Kilroy’s commitment to retaining and upgrading the iconic Flower Mart—securing assurances regarding vendor relocation and modern amenities at a new Potrero Hill facility—while highlighting the broader benefits of a 2.4 million square foot mixed use campus in Central SoMa.
With a blend of targeted advocacy and deep, ongoing outreach, Lighthouse helped smooth the project’s path through entitlement approvals. Their approach included proactive coordination with San Francisco’s planning department and members of the Board of Supervisors to align on zoning, design standards, and public benefits. By aligning Kilroy’s development goals with the city’s broader SoMa revitalization aims and sensitively addressing concerns over preserving the Flower Mart’s legacy, Lighthouse effectively steered the project to success, entitling one of San Francisco’s largest office projects in over half a decade.
