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Lighthouse Public Affairs played a critical role in the successful entitlement of the Oceanwide Center, one of the most ambitious high-rise projects in San Francisco’s history. Acting as the lead strategic and community engagement advisor, Lighthouse guided the project through a complex and often contentious public process. The firm coordinated closely with city departments, elected officials, neighborhood groups, and advocacy organizations to build consensus around a transformative vision for the corner of First and Mission Streets. Leveraging its deep understanding of San Francisco’s political and land-use landscape, Lighthouse helped shape the narrative around the project’s benefits—including transit-oriented development, affordable housing contributions, and iconic architectural design by Foster + Partners.

Throughout the entitlement process, Lighthouse worked to ensure consistent messaging, effective stakeholder outreach, and the smooth navigation of regulatory milestones. This included managing public hearings, facilitating community meetings, and addressing concerns related to scale, shadows, and historic preservation. The firm’s ability to anticipate challenges and engage with key decision-makers helped secure broad-based support, culminating in the unanimous approval of the Oceanwide Center by the San Francisco Planning Commission and Board of Supervisors. Lighthouse’s leadership was instrumental in advancing a project that reshaped San Francisco’s skyline and set a new benchmark for integrated urban development.